Graduate Projects

Citrus Industry Forum to Promote Unity: 2003

Project:
Organise a regional industry forum.

Project Leader:
Luke Taylor, Manager, Jumaluk Packing Enterprise, South Australia.

Aims:

• Improve communication between sectors of industry.
  
• Enhance understanding of the supply chain.
  
• Promote united future of industry.           

Background:
The sectors of the citrus industry rarely have the opportunity to come together as a whole to discuss common issues.  It was felt that the region had much to gain by bringing all sectors together to hear speakers from a range of sectors and have an informal discussion.

Approach:

• Plan and design the forum.
• Prepare and distribute promotional material.
• Organise logistics, including venue, refreshments, funding and speakers.
• Chair the Forum.

Challenges:

• Confidence to initiate this project and gain support from all sectors.
• Preparing promotion material and dealing with the media.

Outcomes:

• Chaired an industry forum.
• Forum with speakers from management, packing, marketing, supermarkets, wholesaling.
• Bringing together 50 industry members from across sectors to learn about the whole industry and discussing common issues and exploring opportunities.
• Positive media coverage of event and industry.